Jon Barnes
310.796.9391
info@jon-barnes.com
John Barnes

Search Engine Marketing (SEO & PPC)

Major search engines such as Google®, Yahoo! and MSN offer one of today's most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers; just look at the facts: There were 6.8 BILLION searches done in June 2006*. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book**.

sponsored-links Los Angeles Local Google Search Engine Marketing Solutions by Optawise

When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don't more businesses advertise where local consumers are looking?
 
Because managing local search advertising campaigns take time and specialized knowledge.

Pay Per Click

This solution delivers ROI-focused tools to help clients run successful local, regional and national Internet advertising campaigns. The platform ensures that our clients' ads appear alongside only relevant keyword search results which produce leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. Advertisers only pay when potential customers click on the ad and visit the business's site.
 
But that's not all the solution can do. When a local consumer clicks on an ad and goes to the Web site, we can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. The solution can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record prospects calls to your business to ensure telephone inquiries are handled effectively.
 
Because the solution takes care of all the details, our clients can spend more time satisfying local customers and less time finding them.

Digital Display Re-Marketing

Digital Display Re-Marketing uses more targeting than ordinary Display Advertising or traditional methods (like newspaper advertising) and complements a consumer’s Internet experience. Digital Display Re-Marketing improves Display Advertising with advanced techniques that single out the Internet users who are more likely to become patrons of your business.
 
When paired with pull advertising, such as Search Engine Marketing as a re-marketing campaign, it ensures your message reaches the maximum number of people most likely to buy. And when used together, Digital Display Remarketing also lifts the effectiveness of your Search Engine Marketing campaign by up to 22%*** for total sales synergy.

E-mail Marketing (PPC)

Leverage the power of targeting technology to deliver highly-targeted ads across email. Your ad is delivered within emails to consumers who've opted in to receive your offers. Ads are dynamically generated and placed within category-specific creative, and are delivered to users who are most likely to respond.

YouTube Marketing

We gather more "targeted" friends for you at a fast rate; friends from the community your business is in. We take friends from all of the YouTube pages associated with your targeted demographic. 

You Tube

Our team of developers can help to design and build you unique YouTube page. We can do this for you at a very affordable price and built exactly to your specifications.
We can add new friends, subscriptions, post comments on friend’s videos, post bulletins and send mass messages to all friends

Facebook Marketing & MySpace Marketing

We will gather more "targeted" friends for you at a fast rate; friends from the community your business is in. We take friends from all of the Facebook & MySpace pages associated with your targeted demographic.
 
We can also send a marketing message of 2-3 sentences in length that goes along with the friend request. This message could tell people who you are, what you do or any other message.  

Facebook

For promotions we can create "invites" for you for every event, promotion, product, etc. that is on your calendar. There can be flyers, pictures, text, banners, and even video. This will go out to every single friend you have every time we do it. When people respond, we will gather all names and create a list or RSVP list. This list will then be e-mailed to whomever you choose. We also turn the invite into a "bulletin", so it hits the bulletin board as well. We do this once a day for 4 days for each event. Finally, we summarize your events for the week and put it in your "status" section so it shows up there as well. Nightclubs, bars, bands, DJs, promoters and entrepreneurs really like this service because they can outsource this to Jon Barnes Consulting and we’re able to save them a lot of time and money.
Your time is definitely worth more hourly than what we charge.

Craigslist Marketing

We are the best, low cost option found for running multiple ads and in multiple cities at a very low price......
  • Allow us to take the monotonous work out of your hands and place it in ours
  • We price it low enough for you to happily outsource it to us
  • Focus on more important aspects of your business while we handle this effectively for you
  • Get up-to-date status reports on your ad campaign
  • Run multiple ads in multiple cities without getting flagged

Street Level Distribution

We build customized teams and develop successful street team marketing promotions that reach target consumers directly. Teams can be activated for:
  • Event Marketing
  • Bar Promotions
  • Retail Promotions, In Store Promotions
  • Promotional Sampling
  • Community Marketing
  • Mobile Tour Marketing

street team

Teams are available nationwide and can be customized to fit the needs of any brand or marketing campaign.

Trendsetter

We tap into our nationwide network to activate influential individuals to authentically seed brand messaging and products, and to stimulate buzz through social networks. Word of Mouth Marketing programs include:
  • Party/Event sponsorships
  • Grassroots Marketing Tactics
  • Product seeding
  • Online event/party integration
  • Event Production / Event Planning
  • Event Marketing
  • Affiliate Marketing

Sponsorships

Connected to a large network of events and influencers all over the U.S. We can play a core role in connecting sponsors and events, and in helping to activate sponsorships. We specialize in:
  • Music Sponsorship(large festivals/events; small/underground concerts; bands/artists)
  • Alternative Sports Sponsorships
  • Large and Small Event Sponsorships
  • Parties

Public Relations

No matter who or where your audience is, we can deliver your news, announcements, digital photos and logos, streaming audio and video to them in the fastest, most comprehensive and cost-effective way available. Our PR services can be broken down into five categories:
  • Distribution - Gain visibility with media, investors & potential customers
  • Measurement & Monitoring- Measurable results at your fingertips
  • Targeting - Reach those who matter most
  • Photos & Multimedia - Add video, photos & images to your message
  • Online - Turn-key solutions for your small business
*Source: ComScore Networks
**Source: The Kelsey Group
***Source: Atlas Solutions PDF
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